This Privacy Policy outlines how we, Sunshine Pediatrics, collect, use, and protect personal data that we gather from visitors to our website, as well as how we handle protected health information (PHI) in accordance with HIPAA regulations.

1. Information Collection and Use

We may collect personal data from you when you visit our website, such as your name, email address, and other contact information. We will use this data to respond to your inquiries and requests, to improve our website, and to communicate with you about our products and services.

In addition, we may collect protected health information (PHI) from you if you use our services to access health-related information or to communicate with healthcare providers. We will only use and disclose your PHI in accordance with HIPAA regulations and with your consent.

We may also collect non-personal data, such as your IP address, browser type, operating system, and other technical details about your visit to our website. We use this data to improve our website, to analyze traffic patterns, and to personalize your experience on our website.

2. Legal Basis for Processing Personal Data

We process personal data based on one or more of the following legal bases:

  • Consent: You have given us your consent to process your personal data for a specific purpose.
  • Contractual obligation: The processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
  • Legitimate interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

3. Cookies and Other Technologies

We may use cookies and other technologies, such as web beacons and analytics tools, to collect information about your use of our website. Cookies are small text files that are placed on your computer or mobile device when you visit a website. We use cookies to improve the functionality of our website, to remember your preferences, and to personalize your experience on our website.

You can control the use of cookies through your browser settings. If you choose to disable cookies, some parts of our website may not function properly.

4. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of these websites before providing any personal data.

5. Security

We take reasonable technical and organizational measures to protect your personal data and PHI from unauthorized access, use, or disclosure. However, no data transmission over the internet or other network can be guaranteed to be 100% secure.

6. Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

7. Your Rights

You have the following rights with respect to your personal data:

  • Right to access: You have the right to request access to the personal data we hold about you.
  • Right to rectification: You have the right to request that we correct any inaccuracies in the personal data we hold about you.
  • Right to erasure: You have the right to request that we erase your personal data.
  • Right to restrict processing: You have the right to request that we restrict the processing of your personal data.
  • Right to data portability: You have the right to receive the personal data we hold about you in a structured, commonly used, and machine-readable format.
  • Right to object: You have the right to object to the processing of your personal data for certain purposes.
  • To exercise any of these rights, please contact us at info@clarkmdpeds.com.

8. Changes to this Privacy/Cookie Policy

We reserve the right to modify or update this Privacy/Cookie Policy at any time, without prior notice. We will post the updated policy on our website and indicate the date of the last update. Your continued use of our website after the posting of any changes to this policy will constitute your acceptance of those changes.

9. Contact Us

If you have any questions or concerns about this Privacy/Cookie Policy, or if you would like to exercise your rights as described in section 7, please contact us at info@clarkmdpeds.com

Last updated: 5/13/2023